Erik Spiekermann - Putting Back the Face into Typeface from Gestalten on Vimeo.
Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why. Before heading to new visionary pastures, the bike enthusiast will make a short stop to receive the German Design Lifetime Achievement Award 2011 in February.
What I particularly enjoy from this video, is when Erik talks through his design process and how he expands and arrives to the adjacent possible of an already existing idea.
If I find something that I really like, that I think would work for a client but it's already used by somebody else, or it's too old, or I can't afford to buy it, or it would be a rip off; then I look at it for a long time, I look through books, and I draw it, and I sketch over it, and then I put it away and then the next day I sit down and I draw it from memory, and then it's different.