Mike T. Henderson

I make interactive things.

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Optimizing Flash for Search Engines

Last summer when Google announced that they were now indexing SWF files, they spawned many questions among the Flash community. "What exactly is being crawled?", "Do we need to do anything different?", "Which Flash Player versions?". At the same time, Google too, was a little unsure to what extent this content would be crawled.

"We've developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can't tell you all of the proprietary details, but we can tell you that the algorithm's effectiveness was improved by utilizing Adobe's new Searchable SWF library."

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